Hasselblad Introduces True Zoom Moto Mod

Hasselblad has teamed up with Motorola to revolutionize mobile photography with the ‘Hasselblad True Zoom’ – a 10x optical zoom Moto Mod™ compatible with Moto Z smartphones. The ‘Hasselblad True Zoom’ instantly snaps on to the Moto Z smartphone using magnets. It offers a physical shutter, Xenon flash and zoom, making it easy to capture incredibly detailed images in any environment.

The ‘Hasselblad True Zoom’, which was designed by Hasselblad in Sweden in collaboration with Motorola in Chicago, delivers a superior imaging experience with excellent ergonomics for superior handling and control. The optics and imaging process have been optimized by Hasselblad engineers. The mod allows users to shoot raw images which can be edited using Hasselblad’s Phocus software. Phocus is designed to be intuitive and easy to use. It gives users the tools to edit images for the highest quality image output.

Whatever your thoughts on the Moto Z and its line of Moto Mods, it's an interesting take on the smartphone - and Lenovo just made things even more interesting with the Moto Z Play and Hasselblad True Zoom. A more affordable Moto Z paired with an accessory from one of photography's biggest brands sounds like a win-win ...